A food bank takes to the streets to raise awareness in a new way
Some organizations seem to “sparkle with life” while others feel “dull and mechanical.” The art of engagement is about creating environments in which people thrive—even when times are tough.*
The NDG Food Depot in Montreal is putting engagement into practice. A dozen staff and board members took to the streets on Hallowe’en night, dancing to Michael Jackson’s Thriller [opens to the YouTube video], and have since raised significantly both the profile of their food bank and levels of community involvement.
We speak with NDG Food Depot executive director Fiona Keats.
*Source: “Dancing in the streets ‘Art of engagement’—in action” (Montreal Gazette)
